Molson x Osheaga




Eight illustrations complete for Molson Canadian Quebec’s Facebook page done with Rethink Canada.

The illustrations were intended to generate excitement around Molson’s sponsorship of the Osheaga music festival. The first four illustrations shared were visual riddles representing some of the bands performing while the remaining four illustrations depicted tips for how to better prepare yourself for Osheaga.

⟶ rock on

Tip 1: Put your phone in a ziplock bag.


Amateurs studio did a simple but yet efective branding with a custom typeface.

Guess the Band: Hot Chip


Tip 2: Wear layers.
Guess The Band: SIlver Sun Pickups
Guess the Band: Vampire Weekend
Tip 3: Bring a fanny pack.
Tip 4: Bring your own toilet paper.

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